In the News

  • Ford Puts the Pedal to Its EcoBoost Engine-Tech Brand

    Ford Puts the Pedal to Its EcoBoost Engine-Tech Brand

    by Dale Buss Forbes June 3, 2012 EcoBoost now has become Ford’s No. 1 sub-brand, supplanting the Sync infotainment system. Not since Chrysler based much of its brand equity on the robust Hemi engine several years ago has a major auto company leveraged the identity of an internal-combustion powertrain in such a strategic way. Of course, EcoBoost engines are no Hemi: Their popularity is skyrocketing because Ford brought together some pre-existing technologies ‚Äî turbocharging, direct injection and variable valve timing […]

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  • Daimler shows big rig getting almost 10 miles per gallon

    Daimler shows big rig getting almost 10 miles per gallon

    By JEFF PLUNGIS Bloomberg May 30, 2012 Daimler AG (DAI)‘s Freightliner unit demonstrated a heavy-duty truck that got 9.3 miles per gallon under realistic driving conditions, becoming the first company in the U.S. to reach fuel-economy goals set by President Barack Obama‘s administration. Read more…  

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  • Prius escapes niche to break into global top three

    Prius escapes niche to break into global top three

    By ALAN OHNSMAN and YUKI HAGIWARA Bloomberg May 29, 2012 Toyota Motor Corp. (7203)’s Prius, a niche oddity when it went on sale 15 years ago, jumped to the world’s third best-selling car line in the first quarter as U.S. demand and incentives in Japan turned the hybrid into a mainstream hit. Read more…  

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  • Every serious person needs to see this chart on what’s really driving the economy

    Every serious person needs to see this chart on what’s really driving the economy

    By JOE WEISENTHAL Business Insider May 26, 2012 You might not be familiar with it, but “Very Serious People” is a popular slur on the internet to describe a certain brand of politician, economist, and pundit who talk about the need for bold steps and sweeping structural reforms to deal with problems like the deficit, America’s lack of competitiveness, and the need to build a retooled, highly educated workforce prepared for the high-tech challenges of the 21st century. Read more…

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  • Fuel economy tops US auto buyers’ wants, says Consumer Reports

    Fuel economy tops US auto buyers’ wants, says Consumer Reports

    By CRAIG TRUDELL Bloomberg Businessweek May 22, 2012 Automobile owners in the U.S. see fuel economy as the leading element they will consider in purchasing their next car, according to a survey by Consumer Reports. Of 1,702 car owners interviewed, 37 percent cited fuel economy as the top concern, the Yonkers, New York-based product tester and magazine publisher said in an e-mailed statement today. Quality was cited as the main reason by 17 percent of respondents, followed by safety at […]

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  • Suppliers ride the MPG wave; saving fuel brings soaring profits

    Suppliers ride the MPG wave; saving fuel brings soaring profits

    By CHARLES CHILD Automotive News May 21, 2012 Gasoline at $4 a gallon and government-mandated fuel economy targets are creating vast opportunities for many big global suppliers. In North America, those suppliers are selling turbochargers, direct injection, stop-start equipment, eight-speed transmissions and many other systems that save fuel. “If you bring a real idea to an OEM to improve fuel economy or lower emissions, they will seriously listen,” says Tim Manganello, CEO of BorgWarner Inc., a top maker of turbochargers. […]

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