Jeep to show off new Cherokee today

toledo_bladeby Tyrel Linkhorn
The Toledo Blade
March 27, 2013

Jeep will introduce the 2014 Cherokee to the world today, debuting a long-awaited model the company hopes will re-establish Jeep as a top player in one of the most competitive segments in the new-car market…

“The all-new 2014 Jeep Cherokee will be the benchmark for midsize SUVs with a new level of on-road driving dynamics and fuel economy, while at the same time improving the four-by-four capability that customers expect from Jeep,” Mike Manley, Jeep brand chief executive, said in a statement…

In anticipation of that extra volume, Chrysler is well on its way to hiring 1,100 workers for a second shift at the Toledo Assembly Complex. Chrysler also poured $500 million into the plant to expand and upgrade the assembly line.

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