Good news for car companies: Americans willing to pay more for fuel efficient cars

by Virginia Pommerening
Houston Chronicle
July 16, 2012

A study conducted by the Consumer Federation of America finds that American consumers prefer more fuel efficient cars and are willing to pay a higher sticker price for those automobiles.

For years the auto industry was not concerned with fuel efficient cars. Consistent gas prices led to stagnation in fuel efficiency, and the extreme fluctuations in gas prices over the last decade have changed the focus of both the producers and consumers.

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