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by John Aidan Byrne
New York Post
July 2, 2012
It’s the fuel economy, stupid.
The auto industry is relentless, paying top dollar for expensive US advertising campaigns that are slick — and sometimes downright puzzling.
A steady stream of ads lately extols fuel economy ‚Äî just as declining pump prices are making gas-guzzlers more affordable…
The strategy must be working. Auto sales in the US posted strong gains in June.
