Fuel Economy Is Buyer’s #1 Criteria

by Richard Read, HigherGearMedia.com, Jan. 22 2013

J.D. Power and Associates’ annual Avoider Study offers an interesting look at car shoppers’ habits. The study not only asks customers why they were drawn to certain vehicles, but also ‚Äî as you might guess from the survey’s name ‚Äî why they avoided others.

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Opinion and Analysis