Ford Atlas concept signals next F series, fuel economy advances

by Bradford Wernie, Automotive News, Jan. 15 2013

DETROIT — Ford Motor Co., trying to protect its turf in the large pickup market, unveiled a concept truck that previews the company’s next-generation F series and advances in fuel economy…

…The Atlas is equipped with a next-generation EcoBoost powertrain with start-stop engine shutoff technology and other features crafted to boost fuel economy, Ford said.