Drivers Want – and Will Pay – for More Efficient Cars

by Paul A. Eisenstein
Detroit Bureau
September 13, 2012

A growing number of Americans are demanding not only more fuel-efficient cars but those that run on cleaner alternatives to gasoline ‚Äì and they’re willing to pay, according to a pair of new studies.

That could be good news for manufacturers fretting about the cost of meeting the government’s strict new Corporate Average Fuel Economy, or CAFE, mandates requiring an average 34.5 mpg by 2016 and 54.5 mpg by 2025.

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