Consumers Willing to Spend on Advanced Automotive Technology

The Detroit Bureauby Joseph Szczesny
The Detroit Bureau
April 26, 2013

…A solid majority of vehicle owners say they interested in technology related to fuel economy, device/application linking for smart phones, wireless connectivity, natural language voice activation and a variety of infotainment features in their next vehicle, according to the J.D. Power and Associates 2013 U.S. Automotive Emerging Technologies Study…

“Vehicle owners are continually aware of rising fuel costs and the need for better fuel economy,” said Mike VanNieuwkuyk, Power’s executive director of global automotive. “As they have come to understand the benefits of new automotive technology, they are increasingly interested in those that allow them to manage their fuel consumption with greater efficiency and help better manage their cost at the pump.”

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