by Bryan Laviolette
The Detroit Bureau
February 14, 2013
Chrysler will add a diesel option for the Ram 1500 pickup, making it the only automaker to offer the high-mileage technology on a half-ton truck…
But Chrysler may not be the only maker to market a diesel standard-duty pickup for long. General Motors is reportedly considering such an option for its newly redesigned Chevrolet Silverado and GMC Sierra models, while Toyota and Nissan may add diesels when their redesigned Tundra and Titan models reach market…
With automakers under intense pressure to increase fuel economy, that could be a legitimate strategy for more automakers to encourage buyers to choose higher-mileage models.