Ford Puts the Pedal to Its EcoBoost Engine-Tech Brand
by Dale Buss Forbes June 3, 2012 EcoBoost now has become Ford’s No. 1 sub-brand, supplanting the Sync infotainment system. Not since Chrysler based much of its brand equity on the robust Hemi engine several years ago has a major auto company leveraged the identity of an internal-combustion powertrain in such a strategic way. Of course, EcoBoost engines are no Hemi: Their popularity is skyrocketing because Ford brought together some pre-existing technologies ‚Äî turbocharging, direct injection and variable valve timing […]