30-MPG Full-size Truck: Fantasy or Reality?

by Edward A. Sanchez
Motor Trend/Truck Trend
August 1, 2012

Fuel prices may may have dipped, but the long-term trajectory for oil prices is firmly upward. Aside from environmental concerns, the price of fuel has a real effect on consumer spending and economic growth. When fuel was below $1 a gallon, there was little incentive to dramatically improve fuel economy, especially in vehicle segments where utility and capability were the primary considerations, but with prices sitting firmly above $3 and sometimes $4 a gallon, improved fuel economy has become a major purchase consideration and engineering objective in all vehicle segments — including fullsize trucks.


Opinion and Analysis