Study: Drivers willing to pay to improve fuel economy

by Alisa Priddle
Detroit Free Press
September 12, 2012

More Americans are willing to pay up front for fuel savings over time and are adjusting how they drive to make each drop of fuel go further, according to a new survey by market research firm Penn Schoen Berland…

Of survey respondents, 25% said if they had $1,000 in discretionary income to spend on energy savings, they would buy a vehicle with hybrid technology.

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Opinion and Analysis