Gaso-lean: autos’ MPG is job 1

by John Aidan Byrne
New York Post
July 2, 2012

It’s the fuel economy, stupid.

The auto industry is relentless, paying top dollar for expensive US advertising campaigns that are slick — and sometimes downright puzzling.

A steady stream of ads lately extols fuel economy ‚Äî just as declining pump prices are making gas-guzzlers more affordable…

The strategy must be working. Auto sales in the US posted strong gains in June.


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