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  • Ford Puts the Pedal to Its EcoBoost Engine-Tech Brand

    Ford Puts the Pedal to Its EcoBoost Engine-Tech Brand

    by Dale Buss Forbes June 3, 2012 EcoBoost now has become Ford’s No. 1 sub-brand, supplanting the Sync infotainment system. Not since Chrysler based much of its brand equity on the robust Hemi engine several years ago has a major auto company leveraged the identity of an internal-combustion powertrain in such a strategic way. Of course, EcoBoost engines are no Hemi: Their popularity is skyrocketing because Ford brought together some pre-existing technologies ‚Äî turbocharging, direct injection and variable valve timing [...]

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  • GM to add 200 more workers at Detroit-Hamtramck plant

    GM to add 200 more workers at Detroit-Hamtramck plant

    by Chrissie Thompson Detroit Free Press May 17, 2012 General Motors is adding about 200 new workers at its Detroit-Hamtramck Chevy Volt factory in anticipation of increasing its production rate in July when the plant adds the 2013 Chevrolet Malibu, people familiar with the situation said… The Detroit-Hamtramck plant is hiring after an up-and-down spring. Slower-than-expected Volt sales caused the factory to schedule a five-week shutdown in April. Then the automaker cut the downtime to four weeks as sales took [...]

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  • Ford adding third shift to build more EcoBoost V6s, 250 jobs saved in Ohio

    Ford adding third shift to build more EcoBoost V6s, 250 jobs saved in Ohio

    by Dan Roth Autoblog May 2, 2012 Ford’s twin-turbocharged 3.5 liter EcoBoost V6 has proved popular with customers, with more than 180,000 finding homes in driveways and garages since launching in 2009. Ford has but a single facility in the United States turning out this engine, Cleveland Engine Plant No. 1. Cleveland Engine Plant No. 1 is also home to the 3.7 liter V6 that kicks out over 300 horsepower in the Mustang and continues to sell at full tilt [...]

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  • Ford doubles engineering staff for fuel-saving engines

    Ford doubles engineering staff for fuel-saving engines

    by Alissa Priddle USA TODAY March 29, 2012 If you have any doubts about the future of the auto industry, take a look at how Ford is dividing up its real estate and engineering staff when it comes to newfangled fuel-saving engines. Its converting more space in its engineering facilities to accommodate the growing team working on electric vehicles and other fuel-saving engines and technologies. Staffing on the team has doubled in five years. A 285,000-square-foot section of the Advanced [...]

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  • Detroit discovers small is beautiful as compact buyers return

    Detroit discovers small is beautiful as compact buyers return

    by Keith Naughton Bloomberg March 17, 2012 DETROIT — When the engine blew on his eight- year-old Toyota Matrix last year, Shane Wilson needed a new car fast and wanted something good on gas. He shopped the usual suspects: small Honda and Toyota models he’d owned in the past. Then he surprised himself by buying a Chevrolet Cruze… Small cars, once the Achilles’ heel of U.S. automakers, are becoming a strength. Read more…

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