2013 Ram 1500 aims to lure buyers with fuel economy gains

by Brent Snavely
Detroit Free Press
August 24, 2012

Armed with a substantially upgraded Ram 1500 pickup and 20% improvement in fuel efficiency, Chrysler hopes to lure buyers from competitors even though truck owners are fiercely loyal to their brands…

Chrysler picked Ram to introduce start-stop technology that turns off the engine when idled and restarts upon acceleration. It is a feature on a new high-fuel-efficiency 2013 Ram for customers who cite fuel economy as a major consideration in choosing a pickup.

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